![]() Within each loyalty program there are earning rules – conditions which need to be met in order for a customer to receive rewards in the forms of, for example, points. Loyalty program is a type of a marketing strategy introduced by brands to retain customers, build customer loyalty, nurture existing customers and attract new ones. ![]() This post covers types of loyalty programs and provides tips for creating a successful rewards program. A well-designed loyalty program can build trust, retain customers, and boost conversions. ![]() 75% of customers prefer brands that reward them, according to Merkle. Loyalty is key to maintaining customer-brand relationships in the face of new competition, evolving tech, and rising customer expectations. From Points to Perks: Understanding Different Types of Loyalty Programs
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