![]() They earn a commission from this partnership for referring customers to those businesses. Long story short, individuals who create and publish web content, known as affiliates, promote their partner’s businesses on their websites. What is affiliate marketing?Īffiliate marketing is a commonly used and highly effective performance-based marketing strategy. Keep reading to learn how affiliate marketing works and why it’s an essential part of an online casino’s marketing strategy - as well as how Slotegrator’s Partnergrator solution can help operators make the most of their affiliate partnerships. ![]() That’s where affiliate marketing comes in. Online casinos and sportsbooks require large amounts of consistent traffic to build a loyal base of players.
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